The Roman indie was dead: then Eddie Brock arrived

It’s everywhere: social media, radio, TV. Last Sunday he was a guest on Maria De Filippi’s “Amici”: the audience welcomed him as if he were an experienced artist and gave him a star-like ovation to the tune of his hit. The hit is naturally the one “Non sei mica te” which if you have certainly happened to listen to on social media or on the radio, because it is one of the most viral songs of the moment: close to crossing the finish line of the (first) 10 million plays on Spotify, it could bring Eddie Brock directly to the Ariston stage, competing among the big names at the 2026 Sanremo Festival. Eddie Brock, for those who are wondering, is not the name of an international artist, but is the artistic one of Edoardo Iaschi, who is a candidate to be the outsider – or perhaps it would be more correct to say: one of the outsiders – of the next edition of the event. We’ll see if the song, which has been stable in the top positions of the Viral 50 Italia for weeks, the ranking of the most shared songs, will be enough for him to earn a “big” pass.

After all, until a few weeks ago the name of Eddie Brock – he is named after the Marvel comics character: «As a child I used the qualities of my cartoonist uncle to have Venom drawn, my favorite character, Eddie Brock’s alter ego. From that moment my name was born” – he was practically unknown. A central role was played in the success of his “Non è mica te”, released in May together with his debut album “Amarsi è la revolution”, a video shared by the fans of his favorite team, Roma, which he circulated wildly on TikTok. The song is about a boy who, after the end of a relationship, tries to build another, but promptly finds himself thinking about the past (“His mouth doesn’t taste like you”). The song was used in a clip celebrating the victories of the Giallorossi under the leadership of Gasperini (“She is beautiful”), but still thinking back to Mourinho’s traumatic dismissal (“But it’s not you”). The clip on TikTok has exceeded 15 thousand “likes” and has over 2 thousand saves and shares. «And to think that they rejected me four times on Amici and once on X Factor», he says, removing a few pebbles from his shoes.

Success came unexpectedly. And never like this time has it been the real fruit of word of mouth: «When last spring I chose the songs to include in my first album “Amarsi è la revolution” together with the guys from the small independent Roman label that is giving me a hand, Sangita Records, we included it without understanding its potential. The song did everything by itself.” For weeks he has been meeting fans for gatherings on the Pincio terrace in the center of Rome, singing his songs with them on guitar and voice, starting naturally with “Non è mica te”. He stopped when around 2,000 fans showed up for the event at the end of October, forcing him to flee after twenty minutes due to public order problems: “The situation got out of hand,” he apologised. Which after signing a distribution contract with Warner Music Italia has announced four official concerts scheduled for next spring (perhaps also taking advantage of the possible Sanremo wave). On March 26th he will be at the Santeria Toscana in Milan, on March 29th at the Largo Venue in Rome, on April 3rd at the Duel Club in Naples and on April 4th at the Esc Dogana in Catania: «These are only the first dates», he underlined.

On social media there are already those who define it as the new Calcutta and compare “It’s not you” to “What I miss you to do” with which exactly ten years ago the Latina singer-songwriter opened a new cycle for Roman songwriting: «At a certain point the market began to be saturated with projects built around the table. There was little talk about music and songs and too much about them. Today people look for authenticity from artists. And he found it in songs like mine.”