Because Rosé’s solo debut is an event in pop

The pop diva of the next few months, perhaps years, comes from South Korea and has almond-shaped eyes. Rosé, real name Roseanne Park, 27 years old, is the symbol of that new generation of artists who, starting from a record market once considered peripheral, have achieved international centrality – and credibility – through talent and hits, ending up replacing pop icons from overseas and across the Channel. His debut album will arrive on streaming platforms around the world at the stroke of midnight tomorrow.Rosie”: we are not exaggerating if we say that lThe release represents an event in pop. Yes, because the wait is sky-high, for more than one reason.

The album arrives in the wake of the global triumph of “Apt.”, the duet with Bruno Mars which is collecting record after record. The last in the series? Check out the video clip: on YouTube it has already exceeded half a billion views in a month, becoming the clip of a K-pop song to reach 500 million views in the shortest time possible. The song – of which the meaning of the title is no longer a mystery: it is inspired by a popular Korean drinking game, “apartment game” – reached fourteenth position in the charts this week Billboard Pop Airplaybased on weekly plays from the top 40 radio stations in the United States: Rosé is the first solo female K-pop artist to enter the top fifteen positions. Not only that: she is also the first female K-pop soloist to enter the top 40 of the chart Radio Songsthe former highly coveted and highly influential Hot 100 Airplay, which is instead drawn up on the basis of passages on US radio stations in all musical genres.

But beyond the results of “Apt.” – which also conquered the summit of the for the sixth week Billboard Global 200the ranking of the most streamed songs worldwide of the week: only “Seven” by Jungkook of Bts remained at the top for seven weeks last year – it is the operation itself that is captivating and compelling. Having become an icon of beauty and empowerment by breaking cultural barriers, Rosé is not only a queen of the charts but also the ambassador of a potential new era of global female pop. Who with this album leaves the “nest” of Blackpink, the girl band that launched her and with which she made herself known in recent years together with her friends Jisoo, Jennie and Lisa:

among the four, she is the first to release a full-length solo album. What’s more, in English.

“Rosie”, according to previews, will be a Taylor Swiftian album, between romantic dramas and ballads with acoustic guitar, which will stand out on a sound level from the more electropop productions of Blackpink. The album will contain twelve songs – in addition to “Apt”. there are also the other two singles, “Number one girl” and “Toxic till the end” – on which Rosé did not exactly work with authors and producers from the K-pop scene, but highly launched and highly sought after names in the American music biz such as D’Mile, Carter Lang, Omer Fedi, Cirkut, already alongside Rihanna, SZA, Doja Cat, Katy Perry, Lady Gaga: expectations are objectively very high.