What’s really behind the boom in Emma’s “Love is not enough for me”.
«What’s the point of making plans now?», she sings in “Bad story”The single which he published in beginning of Octoberwritten by Olly And Juli. Nobodyone might say. Especially if suddenly, without apparently making sense, one of his own song from twelve years ago becomes one hits. Behind the boom in “Love is not enough for me” of Emma, among the catchphrases of this period, so much so that it also stole the show at single published just over two months ago and messing around i recording plans from the Salento pop starthere is of course the magical world of TikTokwhich once again reveals itself as one of the main drivers – if not the main one overall – of discography of these years. It all started last year November 27when the single of 2013taken from the album “Back”which the Salento singer-songwriter published that year, it reappeared in the ranking of the 200 most streamed songs of the day on Spotify in Italyto the position #165. From then on a continuous climb that culminated on the day of Wednesdaywhen the song conquered the top of the same rankingconquering in just one day 336,975 plays and ousting “081” Of Geolier.
From the November 26 to date “Love is not enough for me” has exceeded quota 3 million total streams on Spotify. This time, however, behind theexploit there are no ballets: the main reason for the virality of the song was a trend in which the song is used as soundtrack For videos dedicated to football (The “TikTok football”as they say on social media), especially images Amarcord Of players, teams and iconic moments of Serie A. Among these, videos of Juventus fans who regret the Dybala of the golden years, before the injuries dimmed his star and of the transition to Rome. The song, for the record, tells of the painful awareness that the feelingalone, does not always manage to save one relation. Fun fact: theArgentine striker he started following Emma on Instagram.
Search for the first video it’s like looking for a needle in the haystackconsidering that the song has been used in recent weeks tens of thousands of videos on TikTok: I’m beyond 75 thousand clips with in the background “Love is not enough for me”. This prompted thealgorithm of the platform to show the video with the song to an increasingly wider audience, amplifying its phenomenon and making it more and more users if they found it in feeds (a bit like what happened with Eddie Brock and his “It’s not you”: The Roman singer-songwriter thanks to boom of his song on TikTok he even managed to arrive among the big of the next Sanremo Festivalpractically since little knownor almost). «It’s all one dream», he writes Emma on socialcommenting on the commercial revival of the songwhich he defines as «a miracle».
She, who seems to be in a state of grace (with the single “Brutta storia” last month she returned for the first time since five years at the head of the weekly ranking of the most played songs on the radio), rides thehype: after making an appointment with fan for the two big ones summer shows next year in the hippodromes of Rome (2 July, Capannelle Hippodrome) And Milan (9 September, Snai San Siro Hippodrome), announced a twelve date tour in outdoor arenas of all Italyfrom Brescia (4/7) a Follonica (4/8), passing through Cervere (10/7), La Spezia (11/7), Riccione (15/7), Mirano (16/7), Pisa (18/7), Genoa (19/7), Palermo (24/7), Catania (25/7), Ancona (1/8), Pescara (2/8), Follonica (4/8).
