What’s behind the Taylor Swift flop at the Grammy Awards
Yes, of course, the consecration of Kendrick Lamar, who with the five statuettes won – all for “Not like us” – has brought to twenty -two Grammy Awards conquered during his career. And yes, of course, Beyoncè’s revenge, who after being snubbed in September by the country music awards tonight with his “Cowboy Carter” won the highly coveted prize as “Album of the Year” to those who have been for some time renamed the “Oscars of music”. But there is a figure that jumps to the eye, reading the list of winners of the Grammy Awards 2025, whose delivery ceremony took place this night at the Crypto.
Com Arena of Los Angeles (when it was the dawn of this morning): .taylor Swift returns home with zero prizes. That’s right.
The meaning of his participation
The pop star of the records it was perhaps the most awaitedat the Crypto.com Arena: her presence had been announced a few hours after the show, last Thursday, when the organizers announced that Swift, six prizes candidatenot only would have been present in Los Angeles but would also go up on stage as a presenter, to deliver some of the prizes. The participation of the voice of “Cruel Summer” at the event immediately assumed a symbolic value Despite the drama of the fires that devastated the city of Los Angeles, the organizers still decided to confirm the Grammy Awards, instead of postponing the event: “It would not have been the right thing for the city of Los Angeles”, explained the garment of the Harvey Mason Jr. prizes
letting you know he wants “.celebrate resilience, strength and unity at a time when we really need it». And who better than Swift, who said he had seen “to take away” from the records who launched it “the work of a life”, selling his tapes, could embody on stage the ability to be reborn from one’s ashes? Taylor Swift, who closed in Vancouver last December – after 149 shows – that “Eras Tour” which for two years monopolized the media interest between dizzying figures, earthquakes, growing GDP in the countries where he stopped e anything else, he accepted the invitation and yesterday evening showed up at the Crypto.com Arena in Los Angeles. He did not perform: he limited herself to presenting the prize as “Best Country Album”, she who brought the genre to pop, rewarding Beyoncè and her “cowboy Carter”. Then he greeted, thanked and returned to sit in the audience. And there he stayed until the end of the show, seeing the idea of returning home with some statuettes.
Beaten by Kendrick, Beyoncè and also from the former pupil
The prize as “Record of the Year”, for which he was a candidate with the duet with post Malone on “Fortnight”, went to Kendrick Lamar And to his “not like us”. So also the one like “Song of the Year”. The one as “Album of the Year”, for which he had obtained a nomination with “The tortured poets department”, was assigned to the same Beyoncè with “Cowboy Carter”. THE’Former Pupilla Sabrina Carpenterto whom a year and a half ago made some of the concerts of the “Eras Tour” concerts, with “Short n ‘Sweet” he “snatched” her as “Best Pop Vocal Album”.
Taylor Swift was unable to win even the prize as “Best Music Video” with “Fortnight”: that too went to Kendrick Lamar with “Not Like Us”. Not bad, after all: with the one won last year with “Midnights”, Swift still remains the only artist to win four times in the “Album of the Year” category (on the eve of the Grammy had become the first woman to get seven Nomination to the award as an album of the year). But.It is undeniable that the Grammy night was a Débâcle for Swiftthe first since the American star has become the new pop queen. That his omnipresence on the scenes brought the insiders who make up the Grammy Awards jury – the National Academy of Recording Arts and Sciences – to a sort of saturation? Likely.
The New York Times article
After all, already last year the New York Timesamong the most prestigious and authoritative US newspapers, in the aftermath of the release of “The tortured poets department” – the fourth unreleased album published by Swift in four years, to which you have to add the “Taylor’s Version” of “Fearless”, “Red”, “Speak Now” and “1989”, which were properly discs of unpublished but almost – underlined how the pop star was running the risk of being hyperexposed and consequently stewed the public and the media: “For some, the prolific production that has reached the peak in the last year is starting to add up to a new (and first unthinkable) sensation: the tiredness of Taylor Swift». An interesting key of reading, of which the verdicts of this night at the Grammy Awards represent a certification.
Will the Grammy change his strategy?
In the 256 pages of the “Eras Tour Book”, published on 29 November while the Tournèe was preparing to reach the terminus, Swift at some point gave an appointment to the fans “to the next era”, leaving to be already working on work on New unpublished music. This was confirmed last month, was also boyfriend Travis Kelce. Will the Débâcle Ai Grammy push her to see her strategies again, suggesting that she gets out of the games for a while? Maybe An interesting fact: this week, for the fourth consecutive, Taylor Swift must be satisfied with the second place in the weekly SPAITIFY ranking of the most listened albums worldwide, behind Bad Bunny.
In the last two years it had never happened that the pop star spent more than three weeks down from the summit.
