“The Beatles Story” experience will change its headquarters to Liverpool

Apple Corps Ltd. has announced its plans for a new headquarters “The Beatles Story”which will move in 2028 from Albert Dock to a new space in the old St Johns Market, opposite Liverpool Lime Street station. The new venue will have more than four times the current surface area of ​​the attraction. Apple Corps will also assume management of the tower St.Johns Beaconmore than one hundred and twenty meters high, to create an experience inspired by “Yellow Submarine”.

The experience will trace the history of the group from post-war Liverpool to its international fame, with settings of places such as The Cavern, Abbey Road or Savile Row, some created on sets of the upcoming film Sam Mendes, “The Beatles: A Four-Film Cinematic Event” (2028). Every ticket sold will contribute funds to The Apple Corps Liverpool Trust, to support emerging Liverpool artists.

Paul McCartney declared: “I find it incredible and moving that people are still interested in our history… It would not have been possible without Liverpool.” Ringo Starr He added: “Liverpool was and remains a city of music. And now we are expanding The Beatles Story experience in Liverpool.”

Apple Corps will assume management of “The Beatles Story” in 2027, before moving it to St Johns in 2028.