Taylor Swift’s future after the Eras Tour
For Taylor Swift, the “Eras tour” leaves a legacy that goes beyond the purely artistic discourse. In greeting the fans last night from the stage at BC Place in Vancouver, not only the 60,000 people crowded under the stage and in the stands of the Canadian arena but also those who were constantly updating their feed on social media, hungry for updates on the show, at the at the end of the last concert of his record-breaking tour the American pop star said: “I think that’s the lasting legacy of this tour: that you created this space of joy and togetherness and love. I couldn’t be more proud of you.
I just want to say that you are the reason why this is so special: the fact that you have supported me all this time is the reason why I can take these beautiful walks down memory lane every evening, because you have cared for every era of my entire life.” Last night in Vancouver was concert number 149 of a tour announced in the autumn of 2022 and starting on March 17, 2023 from Glendale, Arizona, which .after stopping in 53 cities, having sold 10.1 million tickets and having grossed 2 billion dollars, it has finally reached the end of the line. Leaving one question open: what will become of Taylor Swift now that the “Eras tour” is over?
Is the release of “Reputation (Taylor’s version)” really imminent?
The question is not trivial at all. Mind-boggling numbers (which have consecrated her as the new Queen of Pop: Madonna, who remains, if you like, the Queen Mother, remains the Queen Mother), twists and turns, even earthquakes triggered by the vibrations produced by the fans who filled the stadiums with the whole world: in these two years the voice of “Cruel summer” has ensured an almost constant presence in the media thanks to the triumphs of the tour But those who think that with the conclusion of the “Eras tour” the singer-songwriter will disappear from the scene, at least for a while, are wrong.
Among the fans, on social media and in the chats dedicated to her, even before last night’s concert – when it was dawn here this morning, due to the time difference – there was a proliferation of rumors, hypotheses, suggestions. .But as always when Taylor Swift is involved, super careful to control her public image and every aspect of her work, eager to communicate firsthand all the news that concerns her, lots of mystery and very few certainties. To wit: the fans who were very sure that during the last concert of the “Eras tour” Swift would announce the release date of the long-awaited “Reputation (Taylor’s Version)”, a re-recording of the 2017 album which is part of the series of re-releases of records for which he no longer held ownership of the masters because they were recorded before the founding of his Taylor Swift Productions label in 2019, left high and dry.
Hyperproduction (almost inhuman)
In the 256 pages, including photos and thoughts jotted down over these two years, that make up the book “Eras Tour Book” (it was just published last November 29th and according to data from BookScan, which monitors book sales, it only sold in first two days after the release 814 thousand copies), Swift at a certain point makes an appointment with the fans “see you in the next era”, hinting that he is already working on new music, despite his latest album of unreleased songs “The tortured poets department” having only been released last April. It wouldn’t be surprising, though. In these four years the singer-songwriter has accustomed fans to simply inhuman hyperproduction. From 2020 to today Swift has recorded four unreleased albums: “Folklore” and “Evermore” from 2020, “Midnights” from 2022 and the aforementioned “The tortured poets department”. Not only that: he also re-recorded four of his old records, for the “Taylor’s Version” series: “Fearless” and “Red” returned to stores in 2021, followed in 2023 by “Speak now” and “1989”.
A 2025 beyond music?
But 2025 could also be the right year to experiment in other areas other than music. The most attentive fans have pointed out how the agreement signed by the pop star in 2022 to direct as director a film for Searchlight Picturesbased on an original screenplay, has not yet borne fruit. The BBC instead reported the news of Swift’s filing of several trademarks, including “Taylor-Con” and “Female Rage: The musical”: Is he working on a Broadway production?
What is certain is that the conclusion of the “Eras tour” leaves Swift at a crossroads: this tour will be the yardstick with which the 34-year-old pop star will have to measure herself for the rest of her career. She called it “the most exhausting, all-encompassing, but also the most joyful, most rewarding, wonderful thing” that has ever happened to her in her life. The next move will be the most important of all: no mistakes. Meanwhile, the Grammy Awards ceremony will take place on February 2, 2025 in Los Angeles. Taylor Swift is nominated in six categories, including “Album of the Year” with the same “The tortured poets department”: there is an empire to defend.
