Oasis, the reunion: the monetization of nostalgia

Oasis Tour Sold Out: 1.4 Million Tickets Sold

It was to be expected. Tickets for the Oasis reunion are already sold out. Tickets were sold out in less than a day. There were 1.4 million tickets available in total. After the pre-sale on Friday night reserved for lottery winners, general sales opened at 9 am Italian time yesterday, Saturday 31 August, for the concerts in Ireland, and at 10 am for those in England, Wales and Scotland.

Millions of fans around the world tried to get their hands on tickets, battling against a thousand obstacles: first the long virtual queues (the subject of social media irony: “Unfortunately, Oasis have split up while you were in the queue”, someone wrote in a fake Ticketmaster error message that became a meme that was all over the place yesterday), then Ticketmaster’s technical problems (the site crashed due to too many simultaneous logins), then the mockery of the so-called “dynamic pricing” (the increase in prices based on demand: many users found themselves having to spend more money than they had planned when purchasing: standing places at Wembley, as reported by many users on X, went from the 151 pounds initially announced to over 400), and finally secondary ticketing, i.e. resales on unofficial channels at increased prices.

Yes, because while millions of fans were still queuing to try their luck – in the evening Ticketmaster announced that there were “still tickets available”, but in very limited numbers – touts began to post offers on unofficial sites, putting tickets that originally cost £200 back on sale for as much as £7,000.

“We have noticed that some people have attempted to sell tickets on the secondary market. Please note that tickets can only be resold via Ticketmaster and Twickets, at face value. Tickets sold in breach of the terms and conditions will be voided by the promoters,” Noel and Liam Gallagher had already written on the band’s official channels on Friday evening, after the opening of pre-sales, urging fans to desist from purchasing tickets on secondary ticketing sites.

And finally, at 8pm sharp, the official announcement came, with a post published by Oasis themselves: “Oasis 2025 UK and Ireland dates now sold out”. Now the less fortunate fans await the announcement of new dates.