Oasis, the reunion: the monetization of nostalgia

OASIS: There is a new photo of Noel and Liam together. And it is beautiful

When there are just over two weeks left, for the accuracy fifteen days, at the debut of the tour of the Oasis reunion, a new photo appears that portrays Noel and Liam Gallagher together, after the one released last year to announce the epochal tour.

The one just published is a photo that the most raised brothers of rock have taken a part for a partnership among the Oasis and Adidas: the one between the band symbol of Britpop and the iconic German sports brand is a historical partnership, which on the occasion of “Oasis Live 2025”, as well as the Reunion tour was renamed, It will be renewed for a collaboration by virtue of which Adidas has put exclusive products related to the “Live Forever” group for sale.

The products have been revealed today – ranging from sweatshirts to T -shirts, passing through jackets and hats: all available from tomorrow on a special section of the official Adidas website, here – and together with them also the promotional photo that portrays Noel and Liam together.

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The name of the author of the shot was not made known. The one that was used last year for the launch of the tour was taken by Simon Emmettalready at the service of Characters of the caliber of Adele, the former United Kingdom Prime Minister Tony Blair, Pele, Jay-Z, Tony Bennett, Michael Caine, the Manchester City Phil Foden Star, Willem Dafoe. It was since 2009 that Noel and Liam did not get photographed together.