Oasis, the reunion: the monetization of nostalgia

Oasis: From World Tour to Ticket Prices, It’s Already a Craze

It’s no coincidence that they chose to announce a reunion that has already entered rock history on August 27: it was August 28, 2009 when, backstage at Rock en Seine in Paris, an argument between the two Gallagher brothers – yet another one – put an end, with smashed guitars and very serious insults, to the story of the band that had embodied the fairy tale of the United Kingdom of the 90s, a country that after years of heavy recession had rediscovered optimism and vitality. It’s as if the peace between Noel and Liam, 57 and 51, represents the dawn of a new, promising beginning.moreover close to the celebrations for the thirtieth anniversary of the debut album “

Definitely Maybe”, which will be reissued tomorrow with rarities and b-sides in addition to the iconic tracks included in the original edition. And it’s Oasis-mania right away. As if time had never passed. The announcement of the reunion has inevitably created a gigantic hype around the grouploading the operation with expectations – including forecasts related to the takings, which are expected to be enormous – and waiting. Not only the extra dates added to the fourteen announced in general disbelief last Tuesday, “due to unprecedented demand”, or “due to an unprecedented demand”. Denying on social media the rumors according to which they will also perform at Glastonbury 2025, the festival that traditionally opens the season of the great rock gatherings across the Channel in June, Oasis let slip a piece of news: The reunion will become a world tour, which after the dates in Great Britain will see the Gallagher brothers tour the planet. Supposed dates in North America, Japan, South Korea, Australia, New Zealand and South America have been circulating on social media for a few hours now.

Nothing official, for now, and finding the original source is like looking for a needle in a haystack. But according to rumors, Oasis should perform from August 27th to September 15th in the stadiums of Toronto, Chicago, New York, Boston, Los Angeles and Mexico Cityfrom 4th to 11th October in those of Tokyo And Seoulfrom 1st to 8th November in those of Perth And Auckland and from November 29th to December 6th in those of Rio de Janeiro And Buenos AiresMeanwhile, several fans who have tried to register for the UK pre-sale lottery are continuing to have problems registering: confirmation emails do not arrive, as reported by many users on social media The band’s entourage intervened with a story shared on Oasis’ official Instagram account, which in one day, after the reunion announcement, grew by 1 million followers (reaching over 3 million), letting it be known that due to the boom in requests, an unspecified number of emails “still need to be processed”, which is why they asked fans to be patient.

The lucky ones will receive an email tomorrow at 5pm – 6pm Italian time – with the information to access the pre-sale. Everyone else will have to connect at 9am on Saturday to the Ticketmaster website, to try to secure the tickets: .It’s shaping up to be a Hunger Games-style race.

According to live music experts such as Kevin McManus, quoted by the Mirror, Ticket demands for Oasis reunion could eclipse those for Taylor Swift’s ‘Eras ​​tour’: “I think people have forgotten this, but for the two concerts Oasis played at Knebworth in 1996 almost 4% of the British population tried to get tickets.

In the end, they sold 250,000 tickets, but there was an absurd amount of people who tried, unsuccessfully, to buy them. Since people have been talking about it for a decade, something even bigger will happen for the reunion: everyone will try to get a ticket”. The .rumors also about ticket prices for the dates announced so far. Tickets for the Cardiff shows are expected to start at £73 (€86) for seats, while standing tickets are expected to start at £150 (€178). Prices for the Heaton Park concerts in Manchester – all standing – are expected to start at £148.50 (€176.50). Prices for the London shows are expected to start at £101.75 for seats (€121) and £151.25 for standing (€179.75). Finally, for the Edinburgh dates, prices are expected to start at £74 for seats (€88) and £151 (€179) for standing. There will be over 1 million tickets available for this first series of dates. The shows are set to contribute significantly to the GDP of the countries in which Oasis will be playing. Many fans of the band who had already booked hotel rooms, without even having bought tickets yet, they reported on social media that they had seen their reservations cancelled by the facilities, which, understanding the significance of the events, decided to raise prices for the concert dates.

Fans are jokingly asking on social media whether they are planned refunds for tickets in case of a new fight between the two quarrelsome Gallagher brothers, but at the moment the “detail”, if we want to call it that, is not specified on the Ticketmaster website. The fact that Noel was caught in the last few hours outside a recording studio in London suggests that peace should not be tied only to reunion: there could also be a problem at stake new album. To effectively seal the new beginning of Oasis.