Not only Rrari from the heel: from promise to Mars, the new rap levers

The Italian rap scene is constantly evolving. Not even the time to see a character conquer the summit of the charts and consecrate himself who immediately appears a new phenomenon, all to be told. That of the moment is Rrari from the heel, a real name Matteo Sardella, born in 1999, originally from Monopoli, Bari. His debut album “are not Jesus” has flown straight to the top of the FIMI/GFK ranking of the most listened and downloaded of the week in Italy. The cover of the playlist is dedicated to him “Italian rap game over“, which you can listen to right below, by clicking on playand which collects all the most important releases of the genre: it is the face and emblem of a new lever, all to be discovered.

Yes, because in addition to Rrari from the heel in recent times at least two other names have sprung up, both – in one way or another – very interesting. One is Promiseborn in 2003, of Milan, Bicocca area: its latest single, “gold fever”, together with Ele A, is one of the most talked about songs of the moment in the rap field. The other is Marsname of art by Martina Totaro, born in 2004, originally from Monte Sant’Angelo, in the province of Foggia: he pointed out last year thanks to his debut single “Stay on Bars #1”, signing a contract with Thaurus, the record label and management company that belongs to Shablo. His latest single, released for Universal, is “out of control”. Without forgetting Low -redreal name Mario Serra, Sardinian rapper, born in Sassari on December 3, 1998, leader of the emerging new Sardinia movement: with his album “The Biggest Sblao Eva Eva Eva” seeks the consecration after collaborations with Night Skinny and Glocky.

To characterize their productions is a naked and raw language. As in the case of Rrari from the heelwhich makes a “very direct rap gangstar”. His “I am not Jesus” represents in all respects a debut on the long distance, after singles as “Deep South”, “silent”, “Losche things”, with which the rapper began to be known in the now distant 2022: “I have never had a real, regular job. I have always ‘sheds’ and made work here and there, I am a person who likes to get involved and reinvent themselves and above all be head of myself. We can say that music is my first real job“, he says.

The album named him like this, “I’m not Jesus”, because – he explains – “I don’t want to place myself as an example or a model, and also because among the themes of the album there is that of religion, which fascinates me. The themes of ‘sacred’ and ‘saint’ are integral parts of the areas from which I come. I remember for example my grandmother who went to make the offer to the saints. I also liked to explore these typical traits of my land and narrate these aspects related to Italian culture “. The South is one of the central themes of the disc, which returns to pieces as” at an early age “and” in loop “: “Thanks to music my life has changed and as we all know the music industry is in Milan, where the money is turned.

In the piece I say ‘I do the money in Milan and we undergo it in the South’ to underline that it does not succumb to the temptations of the big city that lead to the waste of money, but I always go back to my Natìa land. The journey between North and South is a continuous loop. I continue to live in Puglia, in Monopoli to whom I am very attached. In Milan I don’t stay for more than a week. To make music you don’t have to find yourself in a big city in the North. My dream remains living in the countryside “.

And from the south there are also guests like Kid Yugitrue name Francesco Stasi, of Massafra, province of Taranto, who is already no longer a promise of the scene but a solid reality. Yugi united his forces with those of Rrari from the heel in “Bianca”: “I wrote it after a weekend in Milan where I met several girls out of my mind. Unlike how someone might think, it does not want to be an offensive track towards women, but simply an ironic and catchy story about facts that really happened and really encountered knowledge. Furthermore, it is inspired by the film Pulp Fiction with John V over and Uma. Thurman “.

And just “White“He remained at the top of the single ranking of Spotify Italy for over 1 week and reached the second position in the general classification of individual FIMI/GFK. A trap phenomenon that has become very viral on social media, with over 35 thousand creations on Tiktok.