Leaving for Sanremo, Shablo and Gué Lanciano Oyster Music
He will debut with the release of the new album of Shablo (scheduled for 2025, is the first in 14 years after “Thori e Rocce”) the label and artistic hub Oyster Music, founded by Shablo himself and by Gué with the collaboration of Jacopo Fish.
“It will be our new home” explained Gué in a video message on the sidelines of the press conference where Shablo met the press before his departure for Sanremo. “A factory of ideas, art, where we will try to put to put to the forefront Authenticity, freedom of expression, hip hop culture and above all music, all things that have been put in the background in the last period, especially in our environment “. The record projects of Gué (albums but also the Side Project typical of rap, such as mixtapes or joint albums) will also come out for Oyster Music; In his case and in that of the album of Shablo, licensed for Island. There is still no precise timeline, but the idea in perspective is to work with other artists, including new talents. “We like to define the genre that we will produce ‘luxury music’: in the sense that we will take the luxury of making the music that we like, without having to undergo the market dynamics that negatively influence quality and artistic production” he underlined Shablo.
The period is very rich in novelties for him, who faces his first Sanremo Festival as an artist: this also an adventure born in collaboration with Jacopo Pesce, who personally subjected the song to Carlo Conti.
Previously Shablo had already been in the race as a producer (for example for “Boys outside” of Clementino in 2017) and above all as a manager of numerous artists (above all we mention Blanco, who in 2022 won together with Mahmood with “chills”). “For me, in fact, it is almost a walk to do it on the stage and not as a job to the work, behind the scenes there is much more tension” bricks him. Although even this year it will be metaphorically behind the scenes: three of the artists who follows as management (Irama, Rkomi and Gaia) are in fact in the race, which is an anomalous and potentially complicated situation to manage, even if the person concerned He assures that between him and his artists there is no competition but a lot of support and solidarity-which is actually desirable, considering that he is also co-producer of the song that Rkomi brings to the competition, “the rhythm of things”. Among other things, for the Italian song festival the presence of Shablo represents a first time ever: it is in fact the first case of producer in the race as the main artist.
The song that will lead to Ariston together with Gué, Torento and Joshua is titled “My Word” and is deliberately against the current compared to the canons of today’s rap, dusting off the sounds of the classic hip hop.
“I am not interested in winning or positioning myself well in the standings, I am interested in bringing my vision,” explained Shablo. “I feel a little responsible for having brought the approval deriving from a certain type of trap to today Italian music. In 2016, proposing that sound made sense, because at the time there was nothing similar, but today I want to go in another direction, to go back, because it is a mood that has much more freshness than the current one “. Sanremo represents for him the best window to present his project: “He is a stage capable of changing the fate of a career like anything else, neither the promo on TV nor the radio are comparable: it even allows you to get to the top of the Spotify Global ranking ”notes. With a praise for the variety that today the festival embodies: “At the level of musical tastes we are not all the same, and it is right that everyone is represented” says. “Previously, to go to Sanremo you could only do a type of song and embody a certain type of pop, because it was what was the most popular, but the cast should not be decided based on popular consensus. 99% of artists never come to land in the top 10 FIMI, and have the same right to express themselves as those who arrive at the top “.
