Ed Sheeran publishes the official video of the single "Old Phone"

Ed Sheeran publishes the official video of the single “Old Phone”

ByJohn

Waiting for his next album “Play“, out on September 12th, Ed Sheeran He published the video of the new single, the intimate ballad “Old Phone“which follows the previous” Azizam “.

The direction of the video was curated by Emil Nava, a longtime collaborator of Sheeran, who captured the emotion of the song, creating a tribute to emotional links and precious memories.

At the opening of the video, Sheeran says she has found an old cell phone, a find from the past that contains messages and photographs of dear people who are no longer part of her daily life.

To give life to this idea, and created the “Old Phone Pub” in Ipswich, Massachusetts, a place where fans were invited to share stories related to their old phones, symbols of unforgettable moments.

The video alternates moments of introspection of Sheeran with scenes of the construction of the pub and interactions with fans, culminating in a live music performance.

https://youtu.be/rj5dxomy-de

In addition, Sheeran created an Instagram account, @Tedysoldphone, to share an unpublished side of her old phone, showing personal photographs and emotional messages.

To celebrate the launch of the disc, a pink English telephone booth was also set up in Naples, in line with the cover of the album, where fans will be able to feel on the phone with Ed, listening to the artist’s messages and previews of some songs.

The promotion of the single saw the artist engaged in high -profile appearances, including performances at the Tonight Show and Coachella Valley Music and Arts Festival, as well as a duet performance with Noah Kahan.

This period of intense media activity is particularly significant, given that Sheeran has recently been recognized as one of the most influential figures globally, appearing on the cover of the Time magazine in the Time100 list.

Ed Sheeran described “Play” as an album born in response to a difficult period of his life, with the intention of instilling joy and color, exploring the cultures encountered during his tours, so much so that he was part of Goa India in part

Here is the tracklist of the disc release in September:

Opening
Sapphire
Azizam
Old Phone
Symmetry
Room
In Other Words
A Little More
Slowly
Don’t Look Down
The Vow
For Always
Heaven

John
John

With an untamed passion and deep, eclectic knowledge of music, John is the soul of RadioWise UK. Having worked in the music industry for over two decades, his vision was to create a platform that embodies the love and respect for music. John is known for his great attention to detail and insatiable thirst for discovering new talents and music genres.