But are we sure that turning Ozzy into an avatar is right?

One year after the passing of Ozzy Osbournethe Osbourne family has announced a project intended to digitally extend the singer’s legacy: an interactive avatar based on his “digital DNA”. And also to generate controversy. The initiative was born from the collaboration with Hyperreal, a company specialized in immersive avatars and artificial intelligence applied to entertainment. The announcement was made by Sharon and Jack Osbourne during the Licensing Expo 2026 in Las Vegas. “It’s impressive how accurate it is,” Jack Osbourne explained. “Ozzy will continue to exist digitally as long as computers existr”. According to what the family said, the avatar will be able to interact with the public by answering questions with the typical voice and character of the Black Sabbath frontman.

Sharon Osbourne added that the project will be taken “all over the world”, allowing fans to converse directly with a virtual version of the singer. “You can ask Ozzy anything and he will answer you like he really would,” he said. Hyperreal had already worked in the past on digital experiences linked to pop culture icons, including Paul McCartney’s digital rejuvenation and an interactive Stan Lee hologram. For the Osbourne family, however, the central point remains authenticity. “We don’t want to turn Ozzy into something he wasn’t,” Jack explained. “Every choice and answer will have to reflect who he really was. The question to ask is always: what would Ozzy do?”. There is also another question, however, about the avatar: are we really sure that this is the right choice?