Because we're talking about Addison Rae

Because we’re talking about Addison Rae

Until a handful of months ago was perceived as a TikTok export with little to offer other than viral dance routines: it is there, after all, that his career blossomed, as a successful creator with over 88 million followers and collaborations with various brands. When Addison Rae decided to release a single as a singer, “Obsessed”, in March 2021, American critics rejected every form of ambition, inviting her to put her artistic ambitions aside.

Perhaps the time was not yet ripe for her breakthrough as a pop star. Rae, daughter of Monty Lopez, American actor and businessman, tried again a few months later, but this time keeping a lower profile: she began to leak some unreleased songs online, letting them circulate through word of mouth. If now.”Diet Pepsi” And “Aquamarine“are very popular online and rack up millions of streams on the platforms and this is why Addison Rae’s strategy has proven successful: in recent months he has been able to build a captivating aesthetic, focusing on sensuality and boldness. He understood that the concept of emancipationon all fronts, was returning to the center of female pop: it is no coincidence that she decided to take the plunge by duetting with Charli XCX in the remix of “Von Dutch”, one of the songs contained in the British singer-songwriter’s latest album , “Brat”, the programmatic manifesto of the naughty girls of new pop. Bingo.

The climb of the 23-year-old star from Lafayette, a town in Louisiana, officially began last August, when – after signing a recording contract with Columbia Records, part of the Sony group – Addison Rae released “Diet Pepsi”. The song, written together with the Swedes Elvira Anderfjärd and Luka Kloser, heirs of that Scandinavian pop tradition that starts from ABBA, goes through Max Martin and Avicii up to Tove Lo, has exceeded 140 million streams on Spotify and for weeks has been among the most listened to in the world on the platforms. He was accompanied by a audacious video clip to say the leastdirected by Sean Price Williams, who the New Yorker defined in unsuspecting times as “the director of photography of many of the best and most significant independent films of the last decade”, such as those by Alex Ross Perry or the Safdie brothers.

Nothing much, really: just 3 minutes of the irresistible Addison Rae rubbing herself inside a moving car on the body of her partner, played by the American actor and model Drew Van Acker, best known for the role of Jason DiLaurentis in “Pretty Little Liars” and for Remi Delatour in “Devious Maids: Dirty Laundry in Beverly Hills”. He does all sorts of things (not that he minds, eh): .she moves sensually on top of him, touches herself, gets her feet licked. All true. The clip has totaled 8.8 million views on YouTube.

Addison Rae relaunched with “Aquamarine”. The authors are the same as “Diet Pepsi”, the sounds are pure: it is a synth-pop that inevitably looks to Northern European pop, in which echoes of Madonna, Kylie Minogue and Britney Spears chase each other. Charli XCX shared the single on her official social channels, which have been very hot for a few months now, and even went so far as to define Addison Rae as “a musical genius”. The song was released just last Friday and has already exceeded 5 million streams on Spotify: “I hope that by listening to it you can feel free”, wrote the American singer to her fans on social media. Free like her, who shook off judgments and prejudices and started to fly.