“Alter Ego” of Lisa is a point of no return to the K-pop
Prove that he is the most American of the K-pop stars, the Made in Korea, which in recent years has conquered the planetary charts and allowed the industry to generate a turnover which according to estimates by 2031 will reach 20 billion dollars: this is the mission of Lisa, which with the album “Alter ego” promises to bring Seul’s pop to another level. In recent months the 27 -year -old singer of Thai origin, already a member of the Blackpinkthe South Korean quartet from over 20 million copies sold worldwidebegan to build a very solid profile from pop star of world -caliber to the sound of primates, not necessarily all related to music.
On Sunday, to say, when on Italy it will be the dawn on Monday ,.It will be the first K-Pop artist to perform at the Oscar ceremonyamong the most anticipated media events, followed and commented not only in the USA but in the world in general: at the Dolby Theater of Hollywood, in Los Angeles, will alternate on stage with – among others – Ariana Grande and Cynthia Erivo. A few days ago his entry into the cast of the third season of “The White Lotus” was announced, among the most loved American series of these years. Meanwhile Last November he became the first Asian artist to win the prize as “Best Collaboration” at the MTV European Music Awards with “New Woman”together with Rosalía.
A real pop star
The Spanish pop star is among the guests of the album, together with Doja Cat, Raye, Future, Tyla and Megan Thee Stallion. Lisa, real name Lalisa Manobal, 105 million followers on Instagram (there are also Victoria De Angelis of the Maneskin and Fedez), Over 3 billion in total streams on the platformsover 450 million views on YouTube for the videos of his songs, has worked at the fifteen songs included in “Alter Ego” in the last two years. He did it with the intention of making the album play like the album of a verate popstar, which has nothing to envy to a rihanna or a beyoncé (Just watch the video of “Rockstar”, one of the singles that anticipated the exit of the project, style performance at the super Bowl: “I’m a Rockstar, I’m a Rockstar / It’s Not Hype, Hype, Baby, Make You Rock-Hard”, he sings threatening her in the verses of the song).
The stellar cast: there are Taylor Swift and Britney producers
To do this, he called into question producers, directors, choreographers accustomed to working with the stars of American and British music. There RCAfor which he chose to sign as a soloist, choosing to differentiate his path from that of the Blackpink (related to the YG Entertainment, South -Core Multinational), made available to Lisa Hitmaker of the caliber of Max Martin, the Stargate, Ryan Tedder and Ilya Salminanzadeh: practically the same already at the service of Taylor Swift, The Weeknd, Britney Spears, Rihanna herself, burden, Ariana Grande, Nicki Minaj, Jennifer Lopez. From the same “Rockstar” to “Fxck Up the World”, passing through “New Woman”, “Moonlit Floor (Kiss Me)” and “Born Again”, that of “Alter Ego”
It is not pop that wants to look like, it is not k-pop-ish: it is pop that sounds exactly like the one you have listened to in the world charts for years and that is credible in the same way. Even in the aesthetics and the imagination Lisa wanted to have the same attitude as the American stars, poisoning the collaboration of directors such as Henry Scholfield (behind the commercials of some large brands and the clips of artists such as Dua Lipa, Stromae, Billie Eilish, Stormzy and Ed Edaeran) and choreographers such as Sean Bankhead (Lil Nas X, Norman, Cardi. B, FKA Twigs – Last year he edited Usher’s performance at Super Bowl).
The “alter ego” and the comic (Katy Perry style)
The album titled it like this, “Alter Ego”, because in the songs he plays five different characters, five “Alter Ego”, in fact: Roxi, Kiki, Vixi, Sunni and Speedi. To accompany the album, a comic entitled “Alter-Ego: The Official Comic”, which tells of the adventures of Roxi, Kiki, Sunni and Speedi in a Cyberpunk city to save Vixi from being trapped in virtual reality. It looks like the smoky plot of a Katy Perry project, but it is not: conceived by Lisa, the story was designed by the Japanese illustrator Minomiyabi, who collaborated with artists of the caliber of Gorillaz, Poppy and Yungblud. In short, while the expectation of fans for the return of the Blackpink is already growing, which have announced, after the break, a new tour for 2025 (with a stop in Italy), with “Alter Ego” Lisa is preparing to represent A point of no return to the K-pop.
