Muse, tickets: up to 345 euros for the first sector in Milan
And controversies also arrive on time regarding Muse concert tickets, like any self-respecting major event. Pre-sales for tickets for the British band’s two shows in Milanscheduled for 20 and 21 November at the UnipolDomestarted this morning – Wednesday 17 June – at 10 am: the first phase was reserved for Mastercard card holders. The second phase will start at 10 am tomorrow, Thursday 18 June, and will be reserved for My Live Nation users. General ticket sales will start at 10am on Friday 19 June on TicketOne. But it is likely that the tickets will already be sold out by this evening, resulting in disappointment for fans who were unable to purchase them. Yes, because the demand was very high and, as many users on social media say, between endless queues and the site going haywire, managing to secure entrances to the shows – not only the Italian ones, but also those from other European countries – was a feat.
For the first date in Milan, November 20th, the second, third, fourth, fifth and sixth sectors are already sold out. The parterre is also sold out. Tickets for the parterre were expensive 103.50 euros (plus pre-sale fees and additional commissions). Tickets for the second sector 115 eurosthose for the third 92those for the fourth 80.50those for the fifth 69those for the sixth 57.50. They remain for sale tickets for the first sector, which depending on the seats range from a minimum of 138 to a maximum of 345 euros. Then there are the packages: the standing pre-show package costs 385.50 euros, the early entry package 253.50 euros, the sitting pre-show package costs 418 euros.
The same goes for the second date in Milan, November 21st, for which the prices relating to the various sectors are naturally the same as those on the 20th.
Many fans, even abroad, have vented their anger regarding the tickets, claiming that the practice of so-called “dynamic pricing” (in Italian dynamic pricing), commercial strategy that adapts the price of a product or service in real time, by virtue of which prices change automatically by analyzing variables such as demand, supply, competition, time and user profile, to optimize company profits: «They want 417 pounds for a damn standing ticket. First tour since 2000 that I won’t go to», writes this fan.
This other fan instead underlines how the average ticket price for the last tour in the sports halls “was 90 euros”, while this time “we had to pay 229.50 euros per person”.
There are also those who point the finger directly at the band, like this user: «148 pounds for a single standing ticket? It’s shameful. It’s hypocritical how you sing about fighting the rich and then charge prices like that.”
The tour, linked to the new album “The Wow! Signal“, out on June 26th, is Muse’s first European indoor tour in seven years.
