The songs that have become famous thanks to the Armani commercials

Giorgio Armani, among the greatest Italian stylists ever existed, who disappeared yesterday at the age of 91, has always had a very close relationship of music. King Giorgio considered music as an integral part of his style and creative and cultural universe. A relationship that was not limited only to the soundtracks of its famous fashion shows or collaborations with the stars of pop, rock and rap. At a certain point in his career, in the early 2000s, Giorgio Armani began to publish a series of records with the title of “Emporio Armani Caffè“: These were collections of ambient, electronic and experimental music created with the sound designer Matteo Ceccarini. The records, whose traces were designed as an ideal soundtrack for its spaces, were produced and distributed independently, in the Emporio Armani stores around the world, from Italy to Japan, from the Emirates to China, passing through Russia. Armani, as well David Bowie, Madonna, Lady Gaga (in 2010 he chose Armani outfit for the “Monster Ball” tour), Beyoncé, Andrea Bocelli And Grace Jones (he wore Armani on the cover of NightClubbing, the 1981 album), he used to personally take care of the playlists of his fashion shows, choosing songs that transmitted elegance and contemporaneity.

But there is another interesting aspect of the relationship between Armani and the music: that relating to Songs chosen to act as a soundtrack to the commercials of the Armani products. The brand has often contributed to the success of songs that otherwise would not have become world hits, becoming a “trampoline” to bring the classics of the past back to the fore or to bring out contemporary artists. One above all, “Way Down We Go” by the Icelandic Kaleoinserted in a giò water spot: today the song counts on Spotify 1.4 billion streams worldwide and the rock band collects performances all over the world.

“You Don’t Own Me” by Lesley Goreclassic of 1963, found a new popularity thanks to the spot of Giorgio Armani for the fragrance yes of 2022, starring Cate Blanchett.

“Find Me” by Sigma and Birdy, from 2016, It was chosen as the soundtrack for the advertising of the perfume My way by Giorgio Armani. The campaign has potentially contributed to the notoriety of the song, thanks to its massive presence on TV and online.

Mika’s “Any Other World” It has also become known for the promotional spot of the Armani perfume perfume yes, in May 2017. The song gained visibility thanks to the spread of the video and the curiosity aroused by the spot.

“The Put A Spell On You” by Nina Simone From 1965 it was used in the spot of the idle perfume: the use of the classic gave the spot a load of charm and mystery, reviving attention also towards the singer and its iconic interpretation.