The “Beyoncé Bowl” was a success (more than the SuperBowl)
And it wasn’t even the Super Bowl… Yesterday the NFL, the American football league, debuted on Netflix with two games: the Kansas City Chiefs (reigning champions, as well as the team of Travis Kelce, star and partner of Taylor Swift) soundly beat the Pittsburgh Steelers, while the Baltimore Ravens equally soundly defeated the Houston Texans. But Beyoncé’s halftime show dominated the day: a repeat of the mini-concert traditionally reserved for the final, which the singer held in her hometown and dedicated to her latest album, Cowboy Carterdubbing the event the “Beyoncé Bowl.”
The singer entered Houston’s NRG Stadium atop a white horse, singing “16 Carriages,” then transitioning into the Beatles classic “Blackbird,” accompanied by Tiera Kennedy, Tanner Adell, Brittney Spencer and Reyna Roberts. After “Ya Ya” and “Riverdance” she was joined by Shaboozey for “Sweet Honey Buckiin’” and then by Post Malone for “Levii’s Jeans.” She closed her performance with “Jolene,” the Dolly Parton classic, and “Texas Hold ‘Em,” declaring herself proud of her Texas roots.
Although Netflix does not communicate the numbers and viewing data, it can be said that the “Beyoncé Bowl” was a success at least in terms of reputation and impact on the media: this morning it was everywhere, on social media and in international newspapers.
Beyoncé is no stranger to Super Bowl halftime shows: she was the protagonist in 2013 and, again, in 2016 as a guest of Coldplay. The “Beyoncé Bowl” is still available to stream on Netflix to this day within the game broadcast (it can be found about 2 hours and 10 minutes into the game). Subsequently, it will become independent content on the platform, which has recently been focusing more and more on live sporting events.
Before they remove it, you can also find the video on YouTube uploaded by a user
Beyoncé then posted a short video on Instagram that ends with the date January 14, 2025: the announcement of a tour?
Mariah Carey
But that wasn’t the only musical presence at NFL Christmas Gameday: the day opened with Mariah Carey and a pre-recorded version of her Christmas classic, All I Want for Christmas Is You — practically a video clip.
