Taylor Swift and “The Life of a showgirl”: the devil in detail
When she is in the middle, there is not just talking about music. But of a narrative universe what to say complex is to say little. That of Taylor Swift is treated in detail: it is built through clues, symbols, details scattered everywhere, from texts to social networks, from videos to record covers. Nothing is left to chance. This is also the case for “The Life of a showgirl “the new, highly anticipated album of the singer -songwriter who took pop. Detail after detail. It will arrive tomorrow, October 3, eighteen months after the previous “The tortured poets department”, which in turn came after eighteen months from “Midnights”. It is his twelfth unreleased album. He announced it at 12 and 12 on 12 August. And will contain 12 tracks. Throughout the weekend following the release of the album, including Friday, the cinemas of one hundred countries around the world will project a film -event, “Taylor Swift: The Official Release Party of a showgirl”, through which the swifties – so they are called his fans – will live a 90 -minute experience in perfect Swift style: the film will show him in preview of the Videoclip of the single “The Fate of Ophelia”exclusive contents behind the scenes, personal comments of the singer -songwriter, who will explain the inspirations and the creative process of the project. The cost of the ticket? Of course it is 12 dollars. In the first twenty -four hours from the opening of the presales, the film collected $ 15 million. According to estimates, it will collect between 30 and 50 million dollars. The album has already beaten the record of the previous one: it was pre-across the fans five million times on Spotify. A sign that Taylor Swift fever shows no sign of stopping, liked it or not.
Media omnipresence
But moreover, in these ten months from the conclusion of his “Eras Tour” of records, a pop phenomenon in which sociologists were interested in, economists (who also coined a neologism to underline the economic impact of the concerts, “Swifteziglia”), academics, The “fiancée of America” has never stopped talking about himself. Keeping the Hype very high on anything concerned it. Already last November, while the tour started towards his conclusion, in the book “Eras Tour Book” Swift had made an appointment for the fans “Lalla next was”, suggesting that he was already working on new music. In May he announced that he has finally purchased the Masters of his first records, thus writing the word end in the long media battle against the records of the Big Machine Records and against Scooter Braun. In August, then, the announcement of the Marriage with her boyfriend Travis Kelce: “Your English teacher and the gymnastic professor will marry.”
The return of Max Martin and Shellback
The devil is in detail, but those of “The Life of a showgirl”, of details, knows only her and who is very close to them. Everything you know about the ideal successor of “The tortured poets department” is what she herself wanted to get out. And not on the pages of any newspaper or any magazine. She who granted her last interview with the paper printed in 2023, when the Time dedicated the epochal cover as “Person of the Year”, “Person of the year” (before that occasion he was interviewed by Rolling Stone in the USA when in 2019 he launched the album “Lover”), to present “The Life of a Showgirl” chose a place of the heart. In the true sense of the word: The “New Heights” podcast, conducted by the future husband Travis Kelce. Swift revealed that she returned to work with Swedish producers Max Martin and Shellbackalready alongside Britney Spears, Christina Aguilera, Backstreet Boys and all the most popular pop stars in the early 2000s: the last time he had worked with them was for “Reputation“In 2017, then he preferred Aaron Dessner of the National and Jack Antionoff in” Folklore “,” Evemore “,” Midnights “and” The Tortured Poets Department “.
What the record will talk about
The voice of “Cruel Summer” made it known that he had worked on the album during the European dates of the “Eras Tour”, last year, reaching the duo in Sweden: “I told him: I want to be proud of this album as I am of the “Eras Tour”, and for the same reasons I know how much pressure I am putting on this record saying this, but I don’t care because I love him so much». The disc will be in all respects the son of the tour. Not only because Swift worked us in the middle of his last tour, but also because The main inspiration is life on the road, the experience lived during the “Eras Tour”, the relationship with the stage, the performance, the idea of the showgirl as a mythical figure: «It was born from the most contagiously joyful, wild and dramatic place in which I have ever found myself in my life, and therefore this effervescence manifested itself on this album in the form of Bangers». Little curiosity: “Father Figure” is a tribute to George Michaelbut not in the form of covers, but interpolation of the song that the former Wham! recorded in 1987 (Michael was credited among the authors together with Swift, Martin and Shellback). The only duet, the one with Sabrina Carpenter on the song that gives the title to the disc. The new era of Taylor Swift is about to begin.
