Madrid en Vivo celebrates twenty-five years by joining forces
Madrid Live celebrates twenty-five years of its foundation. Since then, it has been supporting culture and live music in Madrid for a quarter of a century.
On October 25, 2001, the union of eight Madrid venues gave rise to the birth of La Noche en Vivo, which turned out to be the first association of concert halls in our country. Now, a quarter of a century later, the association brings together more than sixty venues, forming a vital fabric for the cultural life of the city. Sixty-three concert halls, flamenco tablaos and musical theaters.
“We were pioneers in Spain in understanding that, by joining forces, we stopped being isolated localities to become a solid, organized and essential cultural fabric for the identity of the city,” says Javier Olmedo, General Director of Madrid en Vivo.
Among its achievements is a fundamental one, ensuring that minors could enter the halls to enjoy the concerts, a door for live music to reach new generations. But its most recent and also symbolic achievement is that concert halls have been officially recognized as cultural spaces of public interest. As a result of more than twelve years of associative work focused on this goal, forty-eight Madrid en Vivo venues have been included in the Cultural Heritage Census of the Madrid City Council.
But the work of Madrid en Vivo is not only to achieve official achievements and strengthen the relationship with institutions, but also to promote emerging talent throughout the year. To provide viability to the sixty-three venues—which average more than 20,000 shows annually for more than 2.5 million spectators—Madrid en Vivo develops an intense calendar of cycles and projects throughout the year. “Our annual projects are a real catalyst for the Madrid music scene. Beyond offering a quality agenda, we function as a true shuttle that gives visibility, professionalizes and represents a real and tangible boost for the careers of our artists,” adds the General Director of Madrid en Vivo.
The city’s music beats through consolidated initiatives such as Mujeres en Vivo (pioneer in making visible and vindicating the role of women in the music industry), Radar Joven, Sonido Madrid en Vivo, Veranos en Vivo and Patronas. They also organize reference events by genre, such as International Jazz Day, Jazz con Sabor a Club, Flamenco Capital and Music Day, along with specific programs aimed at emerging talent such as MADRID EN VIVO SGAE LAB. Activities that, year after year, demonstrate that Madrid’s venues are the heart that pumps the capital’s culture.
