Elisa: the environmental sustainability of the concerts is possible
“A civil commitment moves to me. Although there is denial, it is necessary to contrast with concrete facts and data. I would like what happens to this concert would become normal. It is a systemic problem. Sustainability costs, but it costs less if we are many”.
Elisa will perform on June 18 and will go up for the first time on the San Siro stage: it is not only the opportunity to celebrate his career with a three -hour show, which will start from the beginning to date, up to the collaboration with Cesare Cremonini (which will be present). It will also be and above all the opportunity to make a stadium the center of an environmental experiment in Italian live – which, in Elisa’s intentions, can become a model for other artists, promoters and events.
A stage powered by waste
“Speaking of a concert in a stadium, the impact is greater. And therefore the first step was: how do we feed the stage?” Elisa tells. The answer came with the Biofuel Hvo, a second generation fuel produced by agricultural biomass and waste, capable of reducing emissions compared to diesel by 70%. “They tell me that at San Siro it had never happened before. It is a small gesture, but if it becomes systemic it can change a lot.”
This is not a symbolic choice. “Using the HVO costs more, but only because few use it,” explains the promoter Ferdinando Salzano (Friends & Partners), which speaks of a 35% impact on the budget. “If we all used it, it would no longer be an aggravation of spending. Elisa has infected us all, in the best sense of the term: she pushed our company towards a concrete sustainable path”.
One of the most critical points of the environmental impact is mobility: “When there are more than 50,000 people who move for an event, the vehicles count”, Elisa underlines. In collaboration with the Municipality of Milan and ATM, public transport has been enhanced for the event. At the same time, Amsa implemented the separate collection inside and outside the stadium – “a beautiful commission exercise between public and private”, the manager of Elisa, Max Brigante, defines it.
To accurately measure the environmental impact of the concert, the University of Genoa and two companies will be involved – Tetis and Justonearth – which will also use artificial intelligence. “Measuring has an impact for all that is the progress of studies and the improvement of a protocol to follow”.
Plantia: a sound forest as inheritance
The project, Elisa says, does not end with the concert: a few kilometers from San Siro, the land of a former quarry in via Quarenghi will become an urban park thanks to the phyto-bion: a technique that uses plants to regenerate soils. “We have started a fundraiser with the support of the Cariplo Foundation, which will double how much it will be collected. It will be a real park, with trees that will absorb the toxins of the land. But it will also be a sound park: it will spread classical music, because the plants respond positively at certain frequencies. The name, Elisa says, is an idea of Andrea Rapaccini of Music Innovation Hub, who accompanies the artist in his projects of social sustainability for years: “It seemed perfect to us: this park was born precisely to return something to the earth and the city”.
In fact, Elisa is not new to these themes: this project was born from the experience of the 2022 tour that “made us understand what the real situation of sustainability was. It was an exploratory tour, to understand what the problems were to understand the situation”. In the same years in which he became an official UN ally for the promotion of sustainable development objectives. He participated in the Cop di Dubai, directed Heroes Festival of Music Innovation Hub, organized sustainable tours and concerts dedicated to the environment. “But talking is no longer enough. In the face of denialism, even institutional, we must respond with the facts. Today it is too easy to fall into rhetoric”. The project also includes the “brings a garment” campaign in collaboration with solidarity clothes, to the involvement of the realities of the territory, up to the Lotus Foundation, created by her to support deep ecology and a change of paradigm “from anthropocentrism to ecocentrism”.
The goal: to move the waters
The concert does not want to be unicum, but a model. “I would like to become normal. And I would like what we are doing for others to start.” Salzano also reiterates this: “We will send the Document of Plantia to all our colleagues. Not because they adhere to us, but because they join the idea”.
Elisa does not even fear the possible accusations of “Greenwashing”, of an initiative made more for communication than for the real results: “I have never been as serene as now, a serious job has been done by great professionals. I am not only quiet, I am happy”
“There is a moment of the concert in which you will feel in a speech”, he concludes, “in which I will say these words: we are water, we are earth, we are wind, we are one; we are one. I wanted to concretize this sustainability, I did not want an abstract stuff to remain. Above all I wanted it to be understood that it concerns us, we are us. And this is our home, it is our life. We must normalize it and make it daily. Among my colleagues ”
