Concertone of May 1st: over 12 million spectators on TV
The concert of May 1st of Rome Promoted by CGIL, CISL and UIL and organized by Icompany with the artistic direction of Massimo Bonelli and the direction of Fabrizio Guttuso Alaimoa relevant event for music and social commitment in Italy is confirmed. From 13.30 until midnight and a half, Piazza San Giovanni in Laterano He saw artists, voices and testimonies alternate with hundreds of thousands of people. To guide the public on this trip the conduct of Noemi, Ermal Meta, Bigmama And Vincenzo Schettini.
They were beyond 12,898,000 The viewers who yesterday tuned, for at least a minute, on traditional TVs to follow the concert on Rai3 (15:18 at 24:18). In terms of total audience, the concert broadcast in the early evening (21: 09-24: 18) obtained an average listening of over 1,789,000 equal to 11.3% share. The event reached a share of share with 2,577,000 ta listeners. The prime time event was particularly followed by both the youngest children under 24 with 18.6% share ta and the young adult audience (45-54 years) with 18.4% share ta. On social media #1m2025 was in Trend Topic for the whole dayas evidence of the involvement of the public also online. Thanks to the digital audit, this year too the multi -channel success of the Concertone already in Google Trend from 28 April on the occasion of the press conference for the presentation of the event is confirmed.
The project hashtag #1m2025 reaches a media coverage of approx 60m OverLell on the topic with 50 thousand content and 1.5m of interactions. While The hashtag #concertone always referred to the topic, touched the 2b (billions) of potential flow rate (Hootsuite and Brand24 sources). The basic followers of the official social profiles of May 1st Rome continue to grow organically. Excellent results also for Raiplay: about 500 thousand views generated live by the concert on the Rai platform, a growing figure compared to last year, and less than twenty -four hours after the conclusion are already almost 400 thousand on demand views.
