Beyoncé: a new album is coming. Two singles to anticipate it
Beyoncé has announced a new album. “Act II” will arrive on March 29th. Two new songs precede it: “Texas Hold ‘Em” And “16 Carriages“.
During the Super Bowl airing, Beyoncé revealed the news with a video on her Instagram, opening the launch of the second act of her “Renaissance trilogy.” The ad video features historic songs like Chuck Berry’s “Maybelline,” and a scene of a dusty location where men look at a huge billboard featuring a scantily clad Beyoncé and the words “Texas! Hold them.” This appears to be a reference to Wim Wenders’ 1984 film “Paris, Texas.”
“Texas Hold ‘Em” was written by Canadian artist Lowell, with production and instrumental contributions from Rhiannon Giddens, Raphael Saadiq, Hit-Boy, Nathan Ferraro, Killah B and more.”16 Carriages” instead sees the signature of Dave Hamelin, Gavin Williams, Justus West, Saadiq and others.
Even though the news of the album came as a surprise, Verizon (an American provider) released a new commercial featuring Beyoncé during the Super Bowl announcing the release of the album, driving the internet crazy.
Beyoncé also wore a white cowboy hat to the 2024 Grammys last weekend, perhaps as a nod to her new country-inspired song.
“Renaissance”, Beyoncé’s previous work, released in July 2022, was Beyoncé’s seventh solo studio album Knowles and was presented as “Act I”.
Although the album never had mainstream music videos, there was a “cliquebait” clip for “Break My Soul”, a “movie anthem” for the brand’s campaign for Tiffany & Co.
To that video was added a concert film broadcast in cinemas around the world. “Renaissance: A Film by Beyoncé” was the No. 1 film in the United States during its debut weekend and, as of January 11, had collected over $44.4 million worldwide.
“Break My Soul” was nominated for Record of the Year, Song of the Year and Best Dance/Electronic Recording at the 2023 Grammy Awards, but Beyoncé only won the latter award. However, this did not prevent her from achieving a total of 32 victories in her career, breaking the record for the highest number of Grammys won by an artist in the history of the award ceremony.
