Barcelona for Clásico a special shirt with Travis Scott
After the Rolling Stones and Coldplay, this time it’s up to Travis Scott: on the occasion of Clásico of 11 May against Real Madridamong the most anticipated games of the Spanish season (also because a victory, ranking in hand, could allow the Blaugrana to put a serious mortgage on the championship victory), Barcelona will wear a special shirt created in collaboration with the US trapper of records.
Behind the operation there is Spotifythe official sponsor of Barcelona (the figures of the agreement, signed in 2022, have not been made known, but according to the specialized press the multi -year partnership, which also provides for the “branding” of the Camp Nou stadium for twelve years, should bear the beauty of 435 million euros at Barça). Among the many initiatives fruit of the partnership is, in fact, the “branding” of the uniform worn by the players on the field on the occasion of Clásico, the match against the rivals of Real Madrid. On the occasion of the match on Sunday 11 May, which will be played at the Olympic Stadium Lluís Companys, due to the renovation of the Camp Nou, the team coached by Hans Flick will wear a shirt with printed on the Cactus Jack Records logothe record label founded by Travis Scott. The logo will also appear on the shirt of the first women’s team for the Liga F match of 18 May.
For the first time, Spotify will bring the artist whose logo is present on the shirt to perform before the clásico: on the eve of the match, Saturday 10 May, will perform in “An emblematic location of Barcelona that will be transformed into a stage”. It will be “an exclusive private concert for the most faithful fans of the US singer (67 million monthly listeners on the streaming platform, editor’s note), which will be invited to this single show through Spotify”. Already from May 2 in the Barça Stores, on the Club website and on the official website of Travis Scott, the “branded” shirts can be purchased with the Cactus Jack logo. One of the limited edition shirts consists of 1899 copies made in the game quality, while the most exclusive edition is made up of only 22 copies, always in the game quality, but signed by the players. The first, without the autographs, costs 399 euros. The autographed one costs 2,99.99 euros instead.
Before Travis Scott, they had squeezed similar agreements with Barcelona, in addition to the Stones and Coldplay (also linked to Barcelona by a beautiful story that mixes football and music), also Drake And Rosalía. But in the case of Travis Scott, the agreement is more articulated: in addition to the “branded” shirt, May 9th will be put on sale on the artist’s website “A limited edition lifestyle clothing collection, which will translate the creative universe of Travis Scott into comfortable and casual clothing, such as t-shirts, hooded sweatshirts, shorts, a cap, a jacket, a scarf and a retro-style soccer ball“. Barcelona will also share a special edition of the popular playlist Barça Matchday on Spotify, with themed songs to motivate players and fans during the hours preceding the game, curated directly by Travis Scott himself.
In recent weeks it had rumored with a possible agreement between Barcelona and Taylor Swift, then evidently skipped.
