They were all waiting for Olivia Rodrigo

The global rise of. shows no signs of stopping Olivia Rodrigo. The young pop star scored a record-breaking debut with her latest single, “Drop dead”which mentions the Cure and which in less than 24 hours from publication has already broken the wall of 10 million streams on Spotify globally.

It is Rodrigo’s best debut, but also the best debut of the year for a female artist on the platform. Making this launch even more iconic is the official video clip of the song, shot in the sumptuous setting of the Palace of Versailles. The refined aesthetic of the video immediately captured the public’s attention, going viral on social media. Two days after publication, it already has well over 9 million views.

I believe that this song has always been the first step of this new journey. It’s about the first date and it just tries to capture all those emotions you feel when you meet someone you feel something for, when you’re infatuated with that person. It’s the first chapter of the book and it’s very joyful. I believe that from here the feelings begin to flow and evolve. It’s the starting point.

The success of “Drop Dead” is just the tip of the iceberg marketing strategy studied down to the smallest detail. In recent weeks, a mysterious wall appeared in the heart of Los Angeles had given rise to fan theories: initially painted purple (the singer’s symbolic colour), the wall then changed shades to pink within a few days. This urban “teaser” sparked a media frenzy, fueling speculation about the concept of the next album.

The album was recorded with the producer Daniel Nigrowith whom Olivia collaborated on her previous two albums, “SOUR” and “GUTS”.